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  1. Home
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Browsing by Author "Holasca, Cindy MArie"

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    To tas or not to tax? the soda consumption behavior among income deciles and regions in the Philippines
    (2014-12) Holasca, Cindy MArie; Malapad, Krisia May; Carlos, Fidelina N.
    Policymakers have been trying to propose the implementation of taxes on soft drinks in an attempt to lower soft drinks consumption and to earn additional revenues. In this research paper, we examine the soft drinks consumption behavior of households in response to price changes among income deciles and regions. Necessary data were gathered from the 2009 Family Income and Expenditure Survey and National Statistics Office Survey of Retail Prices. Results show an estimate of -0.9062 price elasticity and 0.82269 income elasticity on soft drinks among all households. Furthermore, households whose incomes fall within the 4th to 7th national income decile tend to be more price elastic compared to those with lower or higher incomes. In terms of income elasticity, households with lower incomes tend to be more responsive to changes in income compared to households with higher incomes.

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