A comprehensive study of the consumer behavior on the emerging ukay-ukay business in the Philippines
| dc.contributor.advisor | Tecson, Gwendolyn R. | |
| dc.contributor.author | Concepcion, Ivy Lovelle L. | |
| dc.contributor.author | Garcia, Candice Marie Kathleen T. | |
| dc.date.accessioned | 2025-01-15T02:28:10Z | |
| dc.date.available | 2025-01-15T02:28:10Z | |
| dc.date.issued | 2005-09 | |
| dc.description.abstract | Filipinos are fond of buying products that have good quality and can be purchased at a low price. Big shopping malls, supermarkets, and department stores usually offer products with good quality, but they are usually expensive. The emergence of ukay-ukays in the 60's in Cebu and Baguio made it possible for the consumers to purchase products with good quality at a low price. Ukay- ukay shops are second-hand merchandise stores that offer a vast array of used products. They are imported from countries like China, Hongkong, and the United States. The researchers' awareness on the rampant emergence of ukay-ukay shops in Metro Manila induced them to look into the factors that affect the consumers' buying behavior in these shops. They were able to identify the reasons why consumers go to second-hand retailers. The general problem of this study is: How does the profile of consumers affect their 'buying behavior of second-hand goods? Specifically, this study sought answers to the following questions: 1. What is the profile of the ukay-ukay consumer (in terms of the following variables: age, gender, civil status, permanent residence, income (socio- economic status), educational attainment, and state of work)? 2. How does the consumer's profile affect the buying behavior in ukay-ukay shops? The researchers hypothesized that consumers aged 20-45 years old, female, married, college graduates, employed, with income below Php40,000, and permanent residents of Metro Manila are the frequent buyers in ukay-ukays. To check the certainty of the hypotheses, the descriptive normative survey method was used. The main instrument was the survey questionnaire which elicited the profile of the respondents and the effects of their priorities, lifestyle, trend, taste and preference, and accessibility of the ukay-ukay shops, to their buying behavior. The subjects of the study involved a survey of 500 buyers of ukay-ukay merchandise in five areas: Cubao, EspaƱa, Kamuning, Marikina, and Pasay. To describe the profile of the respondents, regression analysis was utilized. Weighted mean and ranking were used for descriptive purposes to evaluate the qualitative factors that are influenced by consumers' profile. The data were analyzed using a five-point Likert scale with the following descriptive equivalent: Range of Mean Descriptive Scale Values Interpretation 5 4.50-5.00 Always 4 3.50-4.49 Often 3 2.50-3.49 Sometimes 2 1.50-2.49 Seldom 1 1.00-1.49 Never Findings revealed that most of the consumers of ukay-ukay items are aged 21-30 years old, female, permanent residents of Metro Manila, single, college graduate, fully-employed, and belong to income class B (Php20,001-40,000). The regression analysis showed that the older the consumers, the more highly educated and fully employed they are, and the more income they have, the higher the value of the items they buy at ukay-ukay shops. Age, permanent residence, civil status, highest educational attainment, state of work, and monthly income are positively related to the total value of the second-hand merchandise purchased. Moreover, the male consumers tend to buy at a higher value and so do those married, single-parent, and widowed consumers. Transportation cost and frequency of visit are both negatively related to the total value of second- hand goods purchased. Hence, the lower the transportation cost and the less frequent consumers go to ukay-ukay shops, the higher value the consumers tend to buy. Using the Likert scale, the researchers found out that lifestyle is the most predominant factor that affects the buying behavior of consumers. Next to it is the accessibility of the ukay-ukay shops. Taste and preferences, trend, and priorities respectively carne as third, fourth, and fifth factors that influence the consumers' buying behavior. Based on the findings and conclusions, the researchers proposed to legalize ukay-ukay business in the Philippines. They encouraged the owners and salespersons of second-hand merchandise to improve their service to attract more consumers. The findings that the researchers obtained would serve as helpful hints and pieces of advice to achieve a larger share of the market. Moreover, the researchers challenged the local distributors of brand new merchandise to improve their marketing mix strategies to be able to win back lost costumers. A study on other issues concerning the ukay-ukay business that has not been covered by the researchers was also recommended. | |
| dc.identifier.uri | https://selib.upd.edu.ph/etdir/handle/123456789/4019 | |
| dc.language.iso | en | |
| dc.subject | Consumer behavior | |
| dc.subject | Ukay-ukay business | |
| dc.subject | Secondhand clothing market | |
| dc.subject | Clothing market | |
| dc.subject | Thrift shopping | |
| dc.title | A comprehensive study of the consumer behavior on the emerging ukay-ukay business in the Philippines | |
| dc.type | Thesis |