Add to cart: the impact of COVID-19 government stringency measures on e-commerce sales
| dc.contributor.advisor | Mendoza, Adrian R. | |
| dc.contributor.author | Ma, Audrey Reiko S. | |
| dc.contributor.author | Villadolid, Leland Alfonso S. | |
| dc.date.accessioned | 2024-07-22T00:49:08Z | |
| dc.date.available | 2024-07-22T00:49:08Z | |
| dc.date.issued | 2023-05-04 | |
| dc.description.abstract | This paper investigates the effect of stringency on the growth of e-commerce sales in Australia, Canada, South Korea, the United States, and the United Kingdom at the height of the COVID-19 pandemic. We ran pooled ordinary least squares regressions using monthly data from March 2020 to December 2021, which covers the onset and the exponential rise of COVID-19 cases during the first two years of the pandemic. The results show that stringency has a lagged positive effect on e-commerce, indicating that stricter government containment measures encouraged more consumers and sellers to shift to e-commerce platforms at the height of the lockdowns. This is consistent with the technological acceptance framework which suggests that stringency increased the perceived usefulness of e-commerce since it provided a safe alternative that allowed consumers and firms to perform economic transactions without violating the government’s containment measures. | |
| dc.identifier.uri | https://selib.upd.edu.ph/etdir/handle/123456789/25 | |
| dc.language.iso | en | |
| dc.subject | COVID-19 | |
| dc.subject | e-commerce | |
| dc.subject | stringency | |
| dc.subject | lockdown | |
| dc.subject | online sales | |
| dc.subject | online shopping | |
| dc.title | Add to cart: the impact of COVID-19 government stringency measures on e-commerce sales | |
| dc.type | Thesis |